The most enduring marriage in world football is set for another long-term vow. On Wednesday, December 24, 2025—just one day after celebrating his 14th anniversary as head coach—reports from Marca and Topskills Sports confirmed that Atlético Madrid are preparing a massive new contract offer for Diego "Cholo" Simeone.
Despite a change in majority ownership this year with Apollo Sports Capital, the new hierarchy has seen enough to decide that Simeone remains the "indispensable pillar" of the club’s future.
The "Lifetime" Contract Details
While Simeone’s current deal runs until June 2027, the club is looking to provide total stability by extending his stay even further.
The Duration: The board, led by CEO Miguel Angel Gil Marín and President Enrique Cerezo, is reportedly offering an extension until June 2029 or 2030.
The Record Salary: Reports suggest the new deal could see Simeone’s salary rise above €40 million per year, solidifying his position as the highest-paid manager in football history—nearly double the earnings of Pep Guardiola.The "Ferguson" Goal: If Simeone completes a contract through 2030, he will have spent 19 consecutive years at the helm, placing him in the legendary bracket of Sir Alex Ferguson and Arsène Wenger for managerial longevity.
The "Apollo" Seal of Approval
There was initial speculation that the arrival of Apollo Sports Capital as majority shareholders earlier in 2025 might signal a change in direction. However, the American investors have reportedly been "blown away" by the brand value Simeone brings to the club.
1.Financial Growth: Under Simeone, Atlético’s valuation has increased fivefold over the last 14 years.
2.Consistent Elite Status: Despite a "transitional" few seasons, the club currently sits 3rd in La Liga and remains a powerhouse in the Champions League league phase.
3.The Alemany Partnership: The appointment of Mateu Alemany as Sporting Director has reportedly revitalized Simeone, with the two working in "perfect harmony" on January targets like Giacomo Raspadori.
Simeone: "I Still Believe There Is More"
Speaking recently about his future, the 55-year-old manager showed no signs of "Cholo fatigue."
"I'm still here because I continue to believe that there's more to come from us," Simeone told DAZN. "We're not just focused on winning trophies; we're leaving a legacy."
14 Years of "Cholismo": The Legacy (2011–2025)
Category,Stat
Games Managed,764
Wins,454
Trophies,"8 (including 2 La Liga, 2 Europa League)"
CL Qualifications,13/13 Full Seasons
The Verdict: By moving now to secure Simeone until 2029, Atlético are sending a clear message to the rest of Europe: the "Cholo" era isn't a chapter in their history—it is their history.