Potter's return to Sweden is a full-circle moment for his career. His reputation was initially built in the country during a highly successful seven-year stint at Swedish club Östersunds FK.
Following his disappointing spells at Chelsea and West Ham, football commentators are characterizing Potter's new job as a high-stakes challenge.
His primary mission is to salvage Sweden's World Cup qualifying campaign, which is currently in a dire state.
A warm homecoming
Swedish media reports and blog posts noted Potter's positive remarks about the country before his appointment. He expressed his affection for Sweden, its football, and the opportunity to help the national team.
A tactical reset: Potter is known for his adaptive and modern coaching style. Given the squad's talent,
including strikers Alexander Isak and Viktor Gyökeres, his appointment suggests a move toward a more dynamic tactical approach.
The path to the World Cup: While automatic qualification is out of reach, Sweden can still qualify for the 2026 World Cup via the playoffs.
Potter's immediate task is to prepare the team for November qualifiers against Switzerland and Slovenia and a potential playoff in March.
The short-term contract: The initial short-term nature of his deal is a topic of discussion. The contract will only be extended if Sweden successfully qualifies, adding immediate pressure to perform.
Fan and pundit reaction
🚨🇸🇪 Graham Potter, new head coach of Sweden until March 2026 as initial short term contract with World Cup mission.
Deal agreed last week and signed in the last 24h as former West Ham manager returns immediately. pic.twitter.com/R0yPpgEZIq
The news has generated strong reactions among fans and pundits online.
Mixed reception: Some fans, particularly those from his former English clubs, expressed cynicism, with online comments joking about his tendency to leave clubs quickly.
Praise for his style: Other commentators have defended Potter, suggesting his style of play is better suited for international football, which offers more time on the training ground compared to the relentless club season.
Focus on the past: Bloggers point to Potter's earlier success in Sweden as a reason for optimism, hoping he can rekindle that magic and help a team that, on paper, has no shortage of talent.