FC Barcelona's teenage sensation Lamine Yamal has been officially unveiled asVisa’s new global ambassador ahead of the highly anticipated FIFA World Cup 2026,which will be hosted across **Canada, Mexico, and the United States.
This partnership marks a significant milestone in the young star's rapidly rising career and adds fresh energy to Visa's efforts to connect fans with football’s biggest event.
Exclusive Fan Experiences Incoming
To celebrate the announcement, Visa has revealed it will be offering exclusive fan experiences to Visa cardholders leading up to the 2026 World Cup.
These include:
Meet-and-greet sessions with Lamine Yamal in Barcelona Signed memorabilia giveaways tied to the tournament buildup
These promotions are aimed at building anticipation for what is being dubbed the biggest FIFA World Cup ever.
Visa’s Vision: The Future of Football
Tarek Abdalla, Visa’s Chief Marketing Officer for the CEMEA region, praised the young star, stating:
“Lamine represents the future of football: bold, promising, and full of fresh
energy. As Visa’s FIFA World Cup ambassador, he reflects the spirit and passion
of the beautiful game, inspiring millions of fans worldwide.”
Yamal’s Take on the Ambassadorship
Speaking about the partnership, Lamine Yamal expressed pride in being part of
something bigger than just the game:
“Football is more than a sport—it’s a source of joy and a way to bring people
together across the world. I’m proud to team up with Visa to share that passion
and inspire others through sport.”
As Rising Star on the Global Stage
Still only a teenager, Yamal is already being hailed as one of the most exciting
talents in world football. Known for his explosive pace, agility, and tactical
vision, the Moroccan-Spanish forward is breaking records and capturing hearts
across Europe and beyond.
As Visa’s new face of football for the 2026 World Cup campaign, his star
continues to rise both on and off the pitch.